Design for Breastfeeding
Functional Furniture for Breastfeeding and Pumping Comes to NeoCon 2017
Chicago, IL – June 12th, 2017 – With the desire to provide world class amenities for all show attendees and exhibitors, NeoCon will ensure breastfeeding moms have a private, dignified space to express breast milk with the Mamava Lactation Suite.
“After such an overwhelmingly positive response around our booth and presence at last year’s show, we are thrilled to be welcomed back to support breastfeeding mamas at NeoCon,” Sascha Mayer, CEO and Co-founder of Mamava.
Mamava, design expert in lactation accommodations, is partnering with NeoCon to facilitate the design of a thoughtful, intentional breastfeeding room. The room will feature a comfortable sitting area for use by mothers who need a private place to pump or breastfeed as well as the soon to be available Mamava Mini by Steelcase.
“Steelcase is proud to collaborate with such a forward-looking company on this much-needed solution for the workplace,” said Jody Hanson, general manager of seating and surface materials. “Our research shows that a well-designed space can nurture the physical, cognitive and emotional wellbeing of individuals. In working with Mamava, we created a concept that would specifically focus on those needs for nursing mothers.”
The Mamava Mini is designed for individual use in an open space, and creates a comfortable and private setting for mothers to breastfeed or pump. The Mamava Mini incorporates state of-the-art ergonomics that cradle the body, allowing the upper and lower back to be supported. The screens provide a necessary privacy barrier, and, if desired, the Mamava Mini provides a setting where she can work with its angled Personal Work Surface, built-in arm support and lighting. With a Mamava heart and Steelcase research, insights and design, the Mamava Mini is a powerful demonstration of user-centered design for the 21st century mother.
“As a design professional myself, I can identify with these mamas and know the challenges they face to both produce milk and work the show floor. It means the world to me to support these women to be the best employees and mothers they can be,” Sascha Mayer, CEO and Co-founder of Mamava.
Breastfeeding mothers at NeoCon 2017 can locate the suite at 7-5136, and download Mamava’s mobile app to locate all breastfeeding and pumping-friendly locations nearby, free on iOS and Android.
Mamava, based in Burlington, Vermont was incubated at Solidarity of Unbridled
Labour (formerly JDK Design), a world-renowned design studio. Mamava creates
design solutions for nursing mothers on the go. We believe that a woman should be
able to breastfeed her baby anywhere she wants to, and we also know there is a
need, especially in high-traffic public areas, for a private and comfortable place to
use a breast pump or nurse. Mamava is mama owned, made in America, and a
proud member of the B Corp community. The free Mamava app for iPhone and
Android allows moms to search for pumping and breastfeeding friendly locations. For more information, visit www.mamava.com.
About Steelcase Inc.
For over 105 years, Steelcase Inc. has helped create great experiences for the world's leading
organizations, across industries. We demonstrate this through our family of brands - including
Steelcase®, Coalesse®, Designtex®, PolyVision® and Turnstone®. Together, they offer a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. We are globally accessible through a network of channels, including over 800 dealer locations. Steelcase is a global, industry-leading and publicly traded company with fiscal 2017 revenue of $3.0 billion.