Our Birth Story
“As pressure to breastfeed increases, a two-class system is emerging for working mothers. For those with autonomy in their jobs — generally, well-paid professionals — breastfeeding, and the pumping it requires, is a matter of choice…. But for lower-income mothers — including many who work in restaurants, factories, call centers, and the military — pumping at work is close to impossible, causing many women to decline to breastfeed at all, and others to quit after a short time.”
This article struck a chord and the seed was planted. After having pumped at trade shows, airports, corporate retreats, baseball games, and even the back seat of a male client’s car, we decided enough was enough. This project was motivated by our personal experiences as working, nursing moms, and by all the friends and colleagues and the thousands of women who have shared their experiences and frustrations with us.
With the motto that nursing should be a right, not a privilege, we started ideating out of the graphic design studio where we both worked, Solidarity of Unbridled Labour (formerly JDK). With the creative, problem-solving minds of design and brand strategists, and the generous resources of the studio, the early concepts of what eventually would grow into Mamava slowly came to life.
After years of prototyping—and a big structural win for breastfeeding support that came with the amendment of the Fair Labor Standards Act (FLSA) in 2010—we officially launched Mamava in 2013.
Mamava is a business dedicated to transforming the culture of breastfeeding. Our first product was our freestanding lactation suite. It provides privacy, cleanliness, and all you need to pump or nurse an infant — while simultaneously reminding passersby that breastfeeding should be supported and celebrated by all of us because of the good it does for babies, women, families, and society in general. That is to say, nursing moms are everywhere, and they need our support.
Our goal is to raise the profile of breastfeeding by celebrating the realities and logistics involved for the many mothers who need to be away from their babies. Every day we receive tweets, emails and Facebook messages from moms thanking us for what we do. There’s nothing more rewarding.
Mamava is dedicated to transforming the culture of breastfeeding, making it more optimistic, realistic, accommodating, and inviting for all mamas.
We believe that breastfeeding is a personal choice, that there are as many philosophies and styles of breastfeeding as there are breastfeeding women, and that women who choose to breastfeed should be able to do so whenever, wherever they and their babies feel most comfortable.
We believe that much of the recent discourse around breastfeeding and the “mommy wars” undermines each woman’s personal experience and is a distraction from the real issues, such as social inequity and the lack of accommodations for nursing mothers.
We believe that breast is best but know that many mamas need to be away from their children for work, travel, social, health, or just a fun night out.
We believe that it is a good thing for mamas to be on the go, but that they shouldn’t have to use a breast pump in a bathroom, storage area, dressing room, or other undesirable location.
We believe that breastfeeding is a beautiful, healthful, natural function of motherhood that no mother should be denied based on cultural, social, economic, or other circumstances.
We believe that all mamas deserve a private, clean, and comfortable place to use a breast pump or breastfeed—anywhere, anytime.